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If you’re a competitive person, challenge is probably one of the most common words in your vocabulary. We challenge ourselves to achieve goals of all kinds: to educate ourselves for optimal career success, to work as much as possible in order to have what we consider to be the best life, to have the best homes, cars, toys, and entertainment, to be part of loving circles of family and friends, and to have the strongest and most efficient bodies by pushing our physical limits on a daily basis.

We infuse a spirit of challenge into everything we do, but sometimes, it seems like we’re not so quick to push ourselves when it comes to our minds. Do we value challenging our own thoughts and opinions? And how do we meet our other chosen challenges without first attending to the most significant aspect of the human condition: our ability to think and reason and have ideas. When something bad happens to us, how do we work through it and develop the ‘fit’ mind required to prepare for the other ways we want to challenge ourselves.

“A Case of Mental Courage”

In a New York Times article a few weeks ago, David Brooks reports on Fanny Burney, a woman who had to undergo mastectomy without anesthesia in 1811. Her account of the ordeal – not for the faint of heart – was written by her as a personal challenge to exorcise her mind of the horror of the pain she experienced.

Isn’t this what we all need to do? Fanny Burney’s pain was traumatic in the extreme, and she was just one of many breast cancer survivors who deal with the mental and emotional stress of their ordeal every day. But after six months of being unable to face even a passing thought of the pain without reliving it in detail, she wanted to free herself of the hold it had on her and her resulting inability to live her life fully.

Which got me thinking, healing, good health, and success are all part of the same puzzle. We all need to free ourselves from the feelings, thoughts and troubling ideas that prevent us from forming healthy new thoughts and ideas. Can we challenge ourselves to be heroes inside our heads, as David Brooks suggests, in our “ability to face unpleasant thoughts?” That might mean seeking to understand and resolve the thinking that keeps us stuck in negative forces such as all-or-nothing attitudes, anger, pessimism, lack of motivation and self-destructive behavior.

When we don’t know how to start, it might be a good idea to think about Fanny’s approach: write it down. See how it looks on paper. Is it true? Even if it’s part of who we are, does it have to fill our entire lives? Maybe there’s another way to think about the negative things in our lives that hold us back. And that might be the most important thought you can have, because being stuck in resistance to working through our unpleasant and painful thoughts, might ironically be the only thing that keeps us from meeting all of our other challenges with courage, confidence and ease.

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Google ‘diversity training’ and the first hit you’ll get is a Wikipedia article on the subject, discussing the controversial issues surrounding the training in the workplace. Around 2007, an extensive study showed that most diversity training wasn’t actually succeeding in its “goals,” these being named as fitting more women and people of non-white ethnicity into top-level managerial positions in companies.

Talk about missing the point!

Sure, diversity training was “sold” to businesses in the 70s as a way to protect themselves against civil rights violations by populating upper-level ranks with groups that had previously been in the managerial minority, but is that still what we really think diversity training is about today?

The reality of doing business throughout many parts of the U.S. today is that – guess what? – diversity is here, in your offices, in your institutions, on your production floors, and the challenge now is to be sure that we are making the most of it by creating spaces where we understand our similarities, and our differences.

While I know that the problem of discrimination in hiring and managerial practices isn’t gone, the issues facing diversity in the workplace don’t so much surround hiring and promotional practices in 2010. The next real challenge is helping workers and managers to function efficiently and respectfully – and to excel – in a working environment that may be more diverse than any they’ve previously experienced.

One of the biggest challenges for diversity training today is re-introducing the idea of difference. What we’ve been teaching for a long time is the concept of equality – that everyone deserves the same level of respect and the same access to opportunity. Often, this concept brings us back to the old golden rule: treat others how you would want to be treated, right?

Except that the answer is: not always.

The next level of engaging with a diverse workplace is understanding that equality and “equal opportunity” isn’t enough. We are all different and we need to respect those differences instead of just blindly painting huge generalizations with the equality brush.

A female colleague might not always want to be congratulated with a punch in the arm, even if that’s your idea of being friendly. A Muslim colleague may not want to try one of your homemade pork buns, even if they are the greatest pork buns in the world. Colleagues from any number of backgrounds may need extra time to familiarize themselves with a new project, simply because English isn’t their first language, or because they’re used to a different way of learning.

On the other hand, the opposite in each of these cases may be true. But the only way we can know for sure is by engaging with our colleagues as individuals, learning about who they are without making assumptions, and respecting the similarities and the differences that we discover.

If we can do all that, the result will invariably be a more creative, dynamic, and productive workplace. And all that stuff about somehow cramming managerial minorities into upper-level positions? All that will happen naturally in an environment where diversity is truly embraced. Don’t Forget 2 Work!

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A recent study from Princeton University has shown that you can put a price on happiness – $75,000 per year, to be exact. According to the study, which analyzed data from 450,000 Americans, an annual income of $75,000 is the mark to hit. Earn more, and the average person doesn’t necessarily get happier. Earn less, though, and people find themselves less and less happy by increments that relate directly to the shrinking numbers.

To clarify, the Princeton study measured two different kinds of happiness: emotional well-being (do I experience positive emotions every day? All the time?) and life evaluation (is my life great?). According to results, life evaluation rises directly in proportion to income, even beyond the $75,000 mark, while emotional well-being plateaus at $75,000, meaning that people above the mark don’t smile and laugh more, but people below the mark are certainly more stressed out.

Of course, many people who have commented on the study have already pointed out the old saying: mo’ money, mo’ problems.

But is that actually true? While great wealth means that you can accumulate more debt, the fact is that people who don’t make a lot of money? They’ve got a lot of debt, too, and they find it harder to deal with their problems than wealthier people.

Another interesting finding of the Princeton study is that people with family or health problems generally find them more taxing if they live under the $75,000 mark, while those who hit the mark are happier, despite their troubles.

So you wanna be happy? Here are a few career suggestions that tend to always earn right around that magic number:

Systems Analyst

Help a big company network their business and stay up to date with the latest technology, and you’ll be happy.

Corporate Accounting

True happiness cannot be found in the private sector, but do the books for big business, and you’ll be smiling.

Specialized / Technical Sales and Marketing

Get that MBA, work in health, biomedicine, or some other specialized sector, and you’ll be earning the happiness salary almost right out of the gates.

Civil or Industrial Engineering

This is one of those jobs where education buys you the big-time salary. In this case, at least, knowledge will lead to happiness.

Business Consulting

Recession or no recession, companies (especially huge, complicated companies) need someone to tell them what to do, and the salary is sure to earn miles of smiles.

Low-level Programmer or Developer

When it comes to IT, “low-level” means the really complicated stuff – the software and web technology that has to be built from scratch. If you know the silicon secrets, you’ve bought yourself a ticket to happy-land.

And finally, and most importantly…

Whatever job you do, whatever field you’re in, I guarantee that you’ll get to, and beyond, that magic recipe for happiness if you can follow this one simple rule: Don’t Forget 2 Work!

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Ever had one of those bosses that breathes down your neck? I don’t mean puts the pressure on you to meet deadlines or asks for constant revisions to a project. I mean one of those management types that literally makes sure that you’re feeling hot breath on the back of your neck as you work, because he or she is standing right behind you, peering over your shoulder.

If you’ve ever had this experience – or if you’ve ever seen your own breath condensing into beads of water on the back of an employee’s neck – then you’ve probably got a problem with micromanagement.

It’s a common enough problem, especially for entrepreneurs with businesses rapidly growing around them. When you go from doing everything – capital building, customer service, accounting, sweeping the floor – to having all those jobs handled by other people, it can be hard to sit back and just let business happen, but you’ve got to figure out how to do it, because otherwise, you could be putting your company in jeopardy.

The Consequences of Micromanagement

The funny thing about micromanaging is that you do it to make sure everything goes perfectly, but while you’re focusing on those little details, big things can start to go wrong. Some examples:

• By spending too much time speaking in meetings you don’t actually need to attend, and in constantly checking up on projects in mid-stream, you can actually slow progress and push back deadlines.
• Trying to take the lead in areas where you’re not an expert can produce poor results. If you’re a leader and an entrepreneur, focus on the big picture, leave creative, IT, accounting, etc. to the experts you hired.
• Controlling every detail of a project might produce the result you want, but it won’t create the best employees. If you don’t trust your team, you also can’t hold them accountable, nor will they put any pressure on themselves to excel.

The Alternatives

As a business owner, I know it’s hard to step back and let employees do their thing, but the truth is that if I can’t delegate work, my company is not going to continue to grow and thrive. I need to have the confidence to set my managers and workers up for success, and then step back and let them work. Here are a few ways you can set your business up to succeed, without micromanaging:

• All successful business begins with training. A new employee should always be trained thoroughly in their position, and also in the goings-on of the company. Not only do you get to know a new worker through training, they start their new job knowledgeable, skillful, and confident.
• Every employee should start out with your trust. If you don’t trust them, maybe you shouldn’t have hired them, right? So don’t begin by constantly questioning, worrying, and making sure their butts are in their seats. Let them show you just how hard they can work. The results might be surprising.
• Not micromanaging doesn’t mean hiding in your office. You can observe without participating, and know all the secrets of the office without letting on that you know. That way, when it comes time to make the big decisions, you have a sense of the big picture, and you’re ready to act when action is required.

Again, believe me, I know it’s tough to let go – almost like letting your kids grow up and start making their own decisions! Ack! – but you know that it has to be done in order for them to develop fully as people, and the same goes for business. When you micromanage, your business can only grow to the point that you can micromanage it, and you know what that means: keep thinking small, and your business will stay small, forever.

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A business decides to take legal action against another business for any number of reasons. Sometimes it’s completely justified, but often, it’s just badly thought out, especially when it comes to matters of copyright, and intellectual property. An expensive and time-consuming bit of legal action often gets carried out before all the facts are in, and that can lead to some embarrassing situations. Some of my personal favorites:

ThinkGeek vs. the National Pork Board

On April Fool’s day this year, ThinkGeek debuted several new products, including “unicorn meat.” One of the weirder ideas, although not nearly as copyright-sensitive as some of their other products, like the definitely-should-be-real iCade.

What got ThinkGeek into trouble was their use of the slogan, “the other white meat,” which is, of course, copyrighted by the Pork Board. The Pork Board sent ThinkGeek a 12-page, heavily detailed cease-and-desist letter asking them to stop marketing “unicorn meat” as “the other white meat.”

I would have loved to hear the conversation when ThinkGeek called to explain to the Pork Board that unicorn meat does not exist. How many hours did the Faeger & Benson law firm spend on that one?

Mattel vs. MCA Records

Remember that 90s hit, Barbie Girl? Mattel, the makers of the Barbie Doll, sure do. Think back, these were the days before viral marketing and major companies vying for product placement on Family Guy, and according to the toy manufacturer’s legal team, Barbie Girl was every kind of trademark violation and PR nightmare that a company must live in fear of.

Mattel filed a massive lawsuit against MCA, likening the record company to “bank robbers.” MCA quickly counter-sued for defamation. Everybody was offended, and hey, it was the 90s – everybody was suing like crazy for offenses committed against their good (brand) name.

The courts, however, were unimpressed. Mattel and MCAs grievances were dismissed repeatedly, all the way up to the Supreme Court. The judge concluded his ruling with the memorable words, “The parties are advised to chill.”

Microsoft, er, SCO vs. Linux, er, IBM

There are no shortcuts on the road to defeating your competition. Software company SCO learned that the hard way when it first acquired UnixWare, and then bankrupted itself pursuing billions in lawsuits against IBM for allegedly using Unix to build the open source Linux operating system.

SCO seemed to, from a legal standpoint, go mad with its claims, wildly accusing IBM (and hence, the beloved Linux community) of misappropriating trade secrets, and then constantly changing the nature of its allegations. SCO pursued their lawsuits even when Novell – the UNIX copywriter owner – stepped into the picture and refuted SCO’s position.

Rumor has it that it was Microsoft – which later licensed the SCO source code – that put the company up to pursuing the lost cause lawsuit in a covert bid to crush their competitor, Linux. The result? SCO spent so much on going to court, and so little on doing business, that they lost everything.

It seems that these stories have taken a turn from the silly to the serious, but maybe that’s inevitable when you start to talk about putting business on hold in favor of milking the legal system. Understanding business law is an essential part of running a business, and sometimes, yup, you’ve gotta go to court, but whatever you do, Don’t Forget 2 Work, or you really will lose your shirt!

More: Healing The Critical Parent

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When you work all the time, you have to make a conscious effort to think about your health. Most of the people I know who run a business 24/7 make a point of allotting time each day to exercise. You can go to the gym over lunch, jog early in the morning, cycle to and from work, or unwind after a long day with a late-night swim. And most of us think, hey, if I can get my 1-hour workout in, I’m doing good.

Unfortunately, recent studies have proven that your body needs a lot more than that. According to a post by the New York Times, working out for a small part of our day doesn’t actually reverse the negative effects of spending the rest of the day sitting on our butts. And check out these stats:

“Men who spent more than 23 hours a week watching TV and sitting in their cars had a 64 percent greater chance of dying from heart disease than those who sat for 11 hours a week or less. What was unexpected was that many of the men who sat long hours and developed heart problems also exercised. Quite a few of them said they did so regularly and led active lifestyles. The men worked out, then sat in cars and in front of televisions for hours, and their risk of heart disease soared, despite the exercise. Their workouts did not counteract the ill effects of sitting.”

Those are some grim numbers. Luckily, a solution to the problem has been in the works for a while in the form of the standing workstation. Famous workaholics throughout history – from St. Thomas Aquinas to Donald Rumsfeld – have used standing workstations to keep their minds alert, and now we know that finding ways to be active while you work can save your heart, too.

But personally, I don’t want just any old standing workstation. A couple of milk crates with a board across them, or an ironing board tucked over a stationary bike – not really my style. I like to maintain a certain aesthetic in the workplace and at home, so I scoured the web to find the slickest standing and active workstations out there. Here are some of my favorites:

The iGo

Scary robot from the future, or perfect standing workstation? This Mac-focused model isn’t ideal for all office spaces, but if you’re into that sort of so-clean-and-modern-it-hurts thing, it’s an efficient little desk.

Lincoln Standing Credenza

Officially the polar opposite of the iGo, this re-imagined Amish Country-style desk is perfect for that old-school style leather and dark wood paneling office. It’s imposing, but it won’t stick out in the room like a sore thumb.

Fold-out Laptop Tower

I like this tower model because it gives you options. You can keep your regular desk, and then just tuck this into the corner for those times you need to stand up to think. Although maybe the best thing to do is to force ourselves to stand up, whether we like it or not…

The Treadmill Desk

I’ve seen a lot of homemade versions of the treadmill workstation, but personally, I like the clean lines on this model. A treadmill under your feet is a great idea because it keeps away a lot of the back and neck soreness you get from remaining stationary. People even use these things to lose weight while they work!

go!

This represents a whole new generation of what’s being called “human-powered furniture.” This prototype allows you to work, recline for a nap, or pedal a built-in bicycle while sitting at your desk. I’m not impressed by the amount of desk space, but I’m sure customization will come with time.

Did I miss any of your favorite active workstation models? Tell me about them here, get off your butt and get moving, just don’t forget 2 work!

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A few weeks ago, a team of digital media creatives going by the name of Innovative Thunder is raising ad exec eyebrows with an idea for harnessing the power of social media. The idea is called Pay With A Tweet, and Innovative Thunder is already putting it to the test. Find out how after the jump…

Pay With A Tweet is a little Twitter application that allows consumers to “pay” for a product by tweeting it. Innovative Thunder recommends the app to DJs, musicians, authors, service providers, and other businesses whose products can be sold virtually, and hence, who technically lose nothing if their product is “paid for” in virtual currency.

The idea is that getting people talking about your product can be worth more than the money you earn from a sale, because buzz can blow up into exponential earnings. Right?

To prove their theory, Innovative Thunder have been using Pay With A Tweet as a payment option for their recently released book, Oh My God What Happened And What Should I Do? The book, full of pages covered in large white text on a black background, seems to be geared towards the poor old dinosaurs of the marketing world who still don’t understand about the internet.

Oh My God What Happened And What Should I Do? uses large, friendly text to explain things like Twitter and viral marketing to a theoretical demographic that is stuck trying to figure out banner ads and email campaigns. While I’m not sure that this demographic even exists anymore, Innovative Thunder is getting a decent amount of play from the already-well-informed marketing sector, who are almost forced into reading any material of this nature just in case it covers something they don’t already know.

Of course, these people are all Paying With A Tweet.

As Fiona Cloke writes over at Delights from the Digital Treasure Trove, she’s going to peruse her digital download of the book, and if it seems useful, she’ll buy a hard copy, and wham! Innovative Thunder will have made a sale!

Unfortunately, for this model to work, the book actually has to be full of useful, fresh information, which – I’m sorry to say after perusing my own Tweet-funded copy – it is not.

This could mean one of two things: either A) Innovative Thunder massively miscalculated their ability to connect with an audience of (arguably nonexistent) tech-ignorant marketing fossils, or B) the point of Pay With A Tweet is not actually to earn money, and they never had any intention of selling hard copies of their book to begin with.

Assuming that Innovative Thunder are not completely clueless, then the latter must be true. In that case, Pay With A Tweet is a great marketing tool for building buzz about a band, a service, or a website, but it’s not actually something with the potential to translate buzz into direct product/service sales.

In the end, Pay With A Tweet may well generate buzz for Innovative Thunder. It could even work to generate buzz for you. However, like many of the genius ideas coming out of the social media marketplace these days, it’s not going to put food on the proverbial table, so as usual, Don’t Forget 2 Work!

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Last week, Bill Gates and Warren Buffet put forward a challenge to the wealthiest people in America. They asked American billionaires to pledge a majority of their wealth to philanthropy and charitable organizations. The guidelines of the Giving Pledge are simple. Choose your favorite organization(s) to give your money to, do it sometime within the course of your life, no need to sign anything, your word will do fine. Thirty-eight other billionaires have gotten onboard so far.

Not surprisingly, the concept has been met by its fair share of cynicism. Isn’t this just another way for the super-rich to avoid paying taxes? Doesn’t the donation of even the majority of these people’s wealth leave them with more than I’ll ever have?

But I’m not really interested in calling these multi-millionaires out for trying to do something good. What I’m more interested in is their perspectives and their motivations. Imagine having more money than you could ever spend, more money than you knew what to do with? What would you do to remind yourself, Hey! Columbus! Don’t forget to work!

The list of billionaires pledging their money to charity is an interesting mix of those who were born into wealth, like David Rockefeller, and those who were, like Lorry Lokey and Peter G. Peterson, born into meaner circumstances. A lot of the people on the list, like Bill Gates himself, and eBay founder Pierre Omidyar, were intellectuals who suddenly found themselves wealthy beyond all expectations.

The most interesting trend present amongst the givers – all of whom wrote a letter explaining why they chose to participate in the Giving Pledge – was that many of them wanted to donate the majority of their wealth to charity because they feared what keeping it would do to their children and grandchildren.

Some, who had to earn every cent they ever made, didn’t think that leaving a vast fortune to their offspring would be doing them any favors. Others, like Peter G. Peterson (who wrote one of the most interesting pledge letters) called leaving such huge sums for future generations to manage tantamount to “fiscal child abuse” as he feared that he would be “imperiling their future by passing on massive, hidden debts and unthinkable taxes.”

All those involved in the pledge were quick to point out in their letters their families are already deeply involved in philanthropy – their children often already involved full time in the management of their efforts. So what does this massive burst of giving do to take their game to the next level? Can these combined efforts produce results with a global impact?

When asked to join the Giving Pledge by Gates and Buffet, German millionaires refused. They said that their money was better given to taxes and managed by the government. But as multiple American donors have pointed out, there is a special quality to American private philanthropy. It has the power to do massive, awesome things, and sometimes, to take risks that our government can’t always afford to take.

But does this unprecedented outpouring of charity somehow mean that all the giving has been done? Does it dwarf the efforts of others to contribute to their communities? As Warren Buffet points out in his letter, absolutely not. Buffet says that even by donating 99% of his wealth, he and his family will still have everything they want for their entire lives. On the other hand, he says, he cannot compare his contribution to anyone in America who gives the most valuable asset of all: time.

And it’s true. All the money in the world can’t move a mountain or solve a problem unless someone (usually many people) are putting in the time and effort and sweat and energy needed to get the job done, so no matter how comfortable you may be, Don’t Forget 2 Work!

Well, it’s official. Wyclef is running for the Presidency of Haiti. a few days ago, he announced his candidacy on CNN, telling Wolf Blitzer that he’d been “drafted by the youth of Haiti” to bring something new and different to the country. Not surprisingly, Blitzer asked the tough questions: as someone who has never before been involved in politics, what can Wyclef do for the country?

At least in last night’s interview, Wyclef’s responses weren’t bad. He said he was going to focus on five things: education, job creation, agriculture, security, and health care. And in response to Blitzer’s question, he admitted that, while he wasn’t a politician, he was speaking for the youth of Haiti, who were tired of seeing their country suffer.

Obviously an ambitious guy, but still the question remains: can a musician-turned-businessman make a good President? What concerns me here is not the musician part – Wyclef is a great musician – it’s the business part. Unfortunately, the artist who made a multi-platinum-selling album with the Fugees hasn’t done that well in the business world.

Following the Haiti relief efforts after the hurricane, I’m sure you heard all about the trouble Wyclef had with his non-profit charity, Yele Haiti. The foundation raised a lot of money, really fast, and then the rumors began to fly that money had been misappropriated from the charity for years.

It turns out that large sums donated to Yele Haiti were being used to pay for services provided by Wyclef’s own businesses. $250,000 went to a TV station own by Wyclef and fellow Yele Haiti board member Jerry Duplessis. Another $31,000 went to renting offices owned by Wyclef at his own recording studio. And $100,000 was paid out to Wyclef for performing at a benefit concert, although even at the height of his Fugees career, he never made more than $40,000 for a show.

All of this only became an issue because Yele Haiti was late in filing tax forms, and reluctant to disclose and manage the amounts of money it was raising. Wyclef was quick to speak out against the allegations, and it seemed that the money had not been misappropriated, so much as mismanaged.

My question is: which one’s worse? Either you’re a semi-clever businessman who tried to move money around in order to skim a bit off the top of your non-profit, or you actually had no idea what was going on. Both options are pretty bad.

Personally, I don’t want to believe the worst of Wyclef. Based on his personal finances (he lost his Miami Beach mansion in 2008, and currently owes the IRS something like $2.1 million), he seems like the kind of person who just has trouble managing money. Which is not surprising. Many successful artists have a lot of good ideas and visionary plans, they just don’t know how to manage the business side of things.

All of which begs the question, can an artist who doesn’t make a great businessman, make a great President? Creative people often face the problem of having great concepts that just don’t make sense in real-world situations. Even if Wyclef is going into this with all the beautiful dreams and great-sounding speeches in the world, can he make the tough, ugly decisions needed to successfully run a country?

Ronald Reagan and Arnold Schwarzenegger didn’t make bad politicians, but then again, they were never very good actors. Wyclef is a genius musician, but his abilities in business seems to fail him. Maybe his creative mind will be exactly was Haiti needs. On the other hand, when you’re really good at something, maybe you should just stick with it. Don’t Forget 2 Work (doing what you’re good at!).

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There’s a lot of talk about it these days. If you were a product (which, so the logic goes, you are), how would you like to be perceived (in order to best “sell” yourself)? This, experts (who are also in need of work) say, is all the more important during a recession when the job market is tough, and who you are online could make all the difference when it comes to getting a job.

There’s tons of information out there about how you can best “groom” your personal brand online in order to be perceived as the ideal candidate for the job of your dreams. Airing all your dirty laundry on a personal blog can be just as damaging as having a blog that you don’t update. A Google search that turns up too much personal information can make you seem like a party animal, while results that are only coolly professional might be the results of a serial killer.

Well, maybe that’s taking it a bit far, but as blogger/critic Chris Lehmann points out, this whole “personal brand” mania is itself getting a bit out of control:

“Why should a prospective employer assume that if you’re now furiously shoring up your reputation in blogland, then hieing over to Twitter and Facebook to boost your SEO quotient, you’d behave at all differently when he or she grants you a bit of scarce and valuable cubicle space?” Lehmann writes. “Transforming yourself into an online brand doesn’t mean you represent anything of real value.”

It’s funny. I remember, almost a decade ago, when I first started to hire online, you could find people’s professional profiles on freelance websites, where you saw examples of their work, and read about their project history. It was cool that you could hire someone based purely on their qualifications. It didn’t matter who they were, if they knew how to dress for success, or if they lived on the other side of the world.

Now you’re telling me that to hire someone, I’ve got to creep on their personal social pages and make sure they don’t get up to anything crazy over the weekends? Yeesh! If that’s all it took to find a good employee, how would I know the difference between a genuinely hard worker, and someone who just paid a social media expert to make them look good.

Here’s a tip for employers and prospective employees: if you want to know who someone is, take the time to talk to them! I know it sounds old fashioned, but seriously, you can learn more from one conversation than you can learn from the top twenty hits of a Google search. And if that doesn’t cut it, heck, go out on a limb and talk to someone twice before hiring them.

The only thing you can really find out, as an employer, from someone’s online “brand” is how carefully they control or conceal who they are. If someone looks “perfect” online, you might want to ask yourself what they’re hiding. And workers, if a company doesn’t want to hire you because they found a pic of you online going crazy at a Jay-Z concert, well, maybe you don’t want to work for that company, anyway. Don’t Forget 2 Work (on who you are as person, not just a brand!).